Before I pulled Euro racing posters out of Winning: Bicycle Racing Illustrated, I was all about D. Dawkins and the nascent Nike machine. I liked that Dawkins made up Chocolate Thunder and Planet LoveTron without prodding from a marketing team. Nothing really compares, I don’t think. LoveTron. Seriously.
Real Sports Marketing
February 9th, 2010 by Chris Milliman
February 12th, 2010 at 5:18 am
This made me recall the chunk of the glass backboard one of my schoolmates grabbed off the floor of Kemper Arena when Dawkins shattered the backboard in a game against the Kansas City Kings. Three years ago, I shook hands with Dawkins, who was serving as an NBA ambassador at an exhibition game in Macau. He said something like, “How you doing? Everything cool?”