After three years and thousands of miles of rural routes where the local mini-mart serves as rest-stop and restaurant, the Rapha Continental store was open briefly this past weekend at the North American Handmade Bicycle Show. With bikes stacked and resting against the front of the store, the weekend store popped up amidst some of the more beautiful hand-made bikes in the world. Staffed by the likes of Jeremy Dunn (Embrocation Cycling Journal) and Tony Pereira (of Pereira Cycles), the CS-H designed store was visited by friends like Ira Ryan, Brian Vernor, Chris Milliman and many more.
While shoplifting seemed to be curtailed to a Coke or a Snickers here or there, I’m sure the urge to ‘nick was tempting so people could save and splurge on some bigger ticket items like this blue beauty from Signal Cycles.



March 2nd, 2010 at 9:42 am
I love it! Well done.
And the photo of Dunn is supreme.
March 9th, 2010 at 10:12 am
I dig that corner store feel of the display. Very clever, and I love how the Rapha Continental rides were incorporated.