Geoff McFetridge | champion graphics

http://www.championdontstop.com

Geoff McFetridge (b. 1971) McFetridge is a artist based in Los Angeles California. Born in Canada, he was schooled at the Alberta College of Art and the California Institute of the Arts. He is part of the Beautiful Losers Exhibition, and makes solo exhibitions from Los Angeles, Berlin, Paris, London, the Netherlands and Japan. He creates art, graphics, animation and objects that come out of a common process and set of ideas but that are otherwise seem to be intentionally diverse. Understatement is central to the impact of his work, inviting participation. It gets through the filters by offering the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn't have one simple answer. Often imitated, but never equalled, in the past ten years, Los Angeles-based McFetridge has created in his work and in his commissions a unique imagery, which is detailed and abstract at the same time. Full of hands and teeth, objects and animals, hands and heads. McFetridge has created a double helix of personal and commercial art projects, blending disciplines and purpose in almost every project he does. "McFetridge is well-known within the graphic design community for imagery that is economical and spare, yet powerfully communicative. Geoff developed motifs echo themes found in sculpture, such as the relationship between man-made and natural forms, the interplay between two and three dimensional space and visual conundrums” said Michael Darling, Seattle Art Museum Curator of Modern and Contemporary Art. "He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image." Paul Warwick Thompson, Director, Smithsonian's Cooper-Hewitt National Design Museum Links: www.championdontstop.com www.solitaryarts.com www.pottokprints.com www.thedirectorsbureau.com